PalmIDĀ® is supported by a team with decades of experience in computer vision and biometrics. The team has also created and built multiple startups and successfully guided their growth.

Sergei Badeka


Sergei started working for Redrock Biometrics as an independent consultant and then joined the team. Before that he was an area sales manager for a subsidiary of Textron, a Fortune 500 company. In Textron he was the Best Salesperson of the Year and his team was awarded Best Region of the Year. Sergei personally supervised the largest order and 90% market share in key segments for his company.

He holds a B.S. in Genetics from University of California, Davis.

Hua Yang, PhD

CTO & Cofounder

Before co-founding Redrock Biometrics, Hua was the director of research at Leap Motion, a motion tracking/human computer interaction system, and held an engineering position at Kitware, an open source computer graphics and imaging software company.

Hua earned a M.S. in Artificial Intelligence from the Chinese Academy of Sciences, and a Ph.D. in Computer Science from the University of North Carolina at Chapel Hill.

Lenny Kontsevich, PhD

Chairman & Cofounder

Lenny is a co-founder of Redrock Biometrics. He started his career in academia and continued it in Smith-Kettlewell Eye Research Institute studying human vision. Later on, he became an entrepreneur founding two startups, one in image search and another digital coupons areas. Lenny met Hua while working at Leap Motion.

He holds a M.Sc. in Computer Science and Ph.D. in Physics and Mathematics from the Moscow Institute of Physics and Technology.

Kevin Horowitz

Director of Engineering

Kevin serves as the director of engineering. He is a machine learning expert with versatile experience in several engineering fields. Prior to Redrock, Kevin held engineering and management positions at Google and Leap Motion.

He earned his B.S. in Electrical Engineering and Computer Science from University of California Berkeley.

Nikoloz Nikolaishvili

Director of Product Design

Nikoloz is the director of product design. Prior, he was vice president of design at Something to Talk About Media LLC. Earlier, he was a UI/UX designer at KaChing! and a graphic designer at Kommersant newspaper.

He earned a M.S. in Systems Engineering from Moscow State Aviation Technological University.

Steve Rockman

Chief Marketing Officer

A proven Brand marketing and advertising executive with over 20 years of senior level corporate and agency experience, Steve leverages unique strengths in global strategic planning, digital strategy and public relations built through leadership assignments in both the agency and corporate worlds. He has worked with such brands as; AT&T, Oracle, SAP, TruFusion, Geico, Honda, NFL, ESPN, Pfizer, American Express and Comcast.

Steve has won awards for his work with ESPN, The Philadelphia Eagles, San Francisco 49ers, and others. One of his projects has been recognized by the Smithsonian Institute.

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